Is
it possible that KISS unleashed the first song from their
upcoming album «Monster» as background music, without any of their
usual hype, during this weekend’s ‘CNN Presents’ profile on the
band?
It
seems unlikely, but check out this video. Underneath all the talk
about the band’s nearly four-decade career and their merchandising
success, there’s a nasty little riff being played over and over
again, and occasionally it runs long enough to evolve into a pretty
cool instrumental segment, with drums and even some lead guitar.
Now,
it could also be something from another band; the guitar does sound
slightly modern and processed for Kiss, whose last studio album,
«Sonic Boom,» was a welcome return to the primal sound of their
’70s heyday. But doesn’t it also seem possible that marketing
master Gene Simmons is
dabbling in subliminal advertising by repeating the riff from one of
their upcoming songs over and over again?
Riffing starts at 1:20:
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