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Saturday, February 11, 2012

KISS: Paul Stanley On Staying Relevant; New Video Interview

In the 34-minute Wall Street Journal documentary below, Lee Hawkins asks Paul Stanley of KISS and other artists how they plan to stay relevant. These interviews come at a time when the music industry has experienced major changes over the last decade. Music sales now represent just a small part of many artists' income, and the charts are topped with dance music instead of rock and roll. Those who remain relevant will likely rely on building a profitable brand through touring, social media, and merchandising. 

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