In
the 34-minute Wall
Street Journal documentary
below, Lee
Hawkins asks Paul
Stanley of KISS and
other artists how they plan to stay relevant. These interviews come
at a time when the music industry has experienced major changes over
the last decade. Music sales now represent just a small part of many
artists' income, and the charts are topped with dance music instead
of rock and roll. Those who remain relevant will likely rely on
building a profitable brand through touring, social media, and
merchandising.
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